Let Icelandic Horses Handle Your Email While You're Away

A website that allows Icelandic horses to write your out-of-office emails has become one of the most popular stories of the year. These special horses are even trained in corporate buzzwords, and according to Iceland, your boss won't notice the difference.

How OutHorseYourEmail.com Works

OutHorseYourEmail.com is part of a campaign by Visit Iceland to boost tourism. The creative team built a giant working keyboard designed for horses to walk on comfortably. They trained three different Icelandic horses to type on this special horse keyboard, and each horse has developed its own unique writing style.

Meet Your Equine Email Assistants

When you visit the OutHorseYourEmail.com website, you can pick from three different Icelandic horses to write your email:

• The first horse types quickly but might take breaks for naps
• The second horse is described as assertive and efficient with shiny hair
• The third horse specializes in corporate buzzwords

Creating Your Horse-Written Message

The process is simple. After selecting your preferred horse, you fill out a short form with details about your vacation. This helps the horses include accurate information about your time away from work. Soon after, you'll receive a personalized email written by your chosen horse.

The Perfect Way to Disconnect

While there's no promise that your horse-written email will make perfect sense, it will definitely let people know you're unavailable. Anyone who emails you while you're on vacation will understand you're taking time off.

This creative service ranked as the number two top story of the year, showing how much people appreciate unique ways to set boundaries while on vacation. The campaign cleverly promotes Iceland's tourism while providing a fun solution to workplace communication.