Lyft Launches Women+ Connect Feature

Lyft has rolled out a new feature that aims to make ridesharing better for everyone. The new option, called Women+ Connect, lets women and non-binary riders and drivers choose to be matched with each other more often.

Addressing a Gap in the Driver Community

Currently, women make up only 23% of Lyft drivers. The company hopes this new feature will help reduce barriers that might keep women from driving. By creating a more comfortable experience, Lyft wants to open up flexible earning chances to more women and non-binary people.

Created with User Input

The idea for Women+ Connect didn't come from a boardroom - it came directly from Lyft's drivers and riders. The company built the feature based on what these users asked for and needed.

Lyft didn't work alone on this project. They teamed up with experts including the Women+ Rights Campaign to make sure they got things right.

How It Works

The feature works on an opt-in basis. This means drivers and riders can choose whether they want to use it. When they opt in, the system will try to match women and non-binary users with each other more often.

Where It's Available

Right now, Women+ Connect is launching in five cities:

• San Francisco
• San Diego
• Chicago
• Phoenix
• San Jose

Lyft plans to bring the feature to more cities soon. To access it, users need to download the Lyft app or update to the latest version. The app will notify users when Women+ Connect becomes available in their area.

Creating a Better Rideshare Experience

This new feature represents Lyft's effort to make ridesharing more inclusive and comfortable for everyone. By responding directly to user feedback, Lyft shows they're listening to what matters to their community.

The Women+ Connect feature might seem simple, but it could make a big difference. More women drivers means more flexible job options for women, and more comfortable rides for those who prefer women drivers.